About the Journal
Business: Theory and Practice publishes original research, reviews and case studies on all areas of strategic management and organizational behaviour.
Current Issue
Journal uses continuous publication model. Current issue is in progress
Published: 2025-01-09
Articles
Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods
Olha Ilyash, Vitaliy Zakharchenko, Svitlana Yermak, Larysa Frolova, Glib Mazhara, Liubov Smoliar
Page 1–16
Impact of physical vanity, achievement vanity and brand equity on the consumption of luxury skincare products
Showkat Khalil Wani
Page 17–27
The impact of internal and macroeconomic factors on the profitability of the banking sector. A case study of the Western Balkan countries
Arsim Hoxha, Roberta Bajrami, Ylber Prekazi
Page 28–47
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