1.
Martelo-Landroguez S, Barroso-Castro C, Cepeda G. The cycle of customer value: a model integrating customer and firm perspectives. JBEM [Internet]. 2014Dec.16 [cited 2024Nov.25];16(2):467-81. Available from: https://transport.vgtu.lt/index.php/JBEM/article/view/2686