Nowadays the attitude formation is one of the most popular topics in marketing literature. However, in the scientific literature there are many publications, which exclude different factors. Despite this fact, in scientific literature there are not a lot of publications about attitude formation to foreign products. In this publication scientific literature analysis of attitude, attitude formation and ethnocentrism is accomplished. This publication discloses the main attributes of attitude formation to foreign products. According to the results, the customers‘ experience has the biggest influence on attitudes to foreign products. Also, it was found, that other attitude formation factors have an influence on attitude, but the influence is small when customers are ethnocentric.
Paukštė, V., Normantas, M., & Normantienė, L. (2010). The peculiarities of attitude formation to foreign products. Business, Management and Economics Engineering, 8(1), 109-121. https://doi.org/10.3846/bme.2010.08
Authors who publish with this journal agree to the following terms
that this article contains no violation of any existing copyright or other third party right or any material of a libelous, confidential, or otherwise unlawful nature, and that I will indemnify and keep indemnified the Editor and THE PUBLISHER against all claims and expenses (including legal costs and expenses) arising from any breach of this warranty and the other warranties on my behalf in this agreement;
that I have obtained permission for and acknowledged the source of any illustrations, diagrams or other material included in the article of which I am not the copyright owner.
on behalf of any co-authors, I agree to this work being published in Business, Management and Education journal as Open Access, and licenced under a Creative Commons Licence, 4.0 https://creativecommons.org/licenses/by/4.0/legalcode. This licence allows for the fullest distribution and re-use of the work for the benefit of scholarly information.
For authors that are not copyright owners in the work (for example government employees), please contact VILNIUS TECH to make alternative agreements.
